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Wednesday, August 26, 2009

What Didn't this Happen at My College?

McDonald's is moving forward in conquering the world with their new line of McCafe beverages.

There latest stop for coffee domination is at college campuses. In what is likely their most genius move yet they placed hidden cameras inside a Boston University classroom earlier this summer to film bored students during an early morning class lecture (see video below).

Suddenly in the middle of class McDonald's employees come parading in to give McCafe beverages to all of the students. The hidden cameras carefully filmed the transformation from miserable classroom to delighted students as they sucked down their McDonald's coffee.

The students of course had no idea they were being filmed and now McDonald's has turned the hidden camera experience into their next TV ad which will begin airing on September 1.

The ad is great for McDonald's. It shows the authentic positive influence their coffee can have on everyone and it captures real life reaction to their drinks.

Here's the only thing I can't figure out: Why didn't this ever happen to me when I was in college?!!

RSS and Email readers, click here to view the video.

1 comments:

Table Scraps said...

We must have gone to the same college.

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