It was bound to happen, wasn't it?
Chipotle seems to be the only restaurant left that hasn't done something to make their menu options more affordable. In fact they did just the opposite late last year and raised their prices AND lowered their portions. (I'm sure many of you still remember this and this.)
Now the time has finally come. According to this news release, not only are they introducing more affordable options they're also rolling out new menu items and combos.
One new item is a vegetarian soup ($2.99 a cup). Wait, what? Soup!? At Chipotle?! (I just hope they don't turn into a Mexican Panera)
A new combo option is 1 taco with a cup of soup for $4.65. They are also bringing out what we would know as "New Line" items, however under the name of a "Classic Burrito". It's made with chicken, rice, black beans, roasted chile-corn salsa and sour cream for $5.95 (a little bit cheaper, but not by much than their standard burrito).
The menu also focuses on kids choices (maybe this is a good thing for the "big kids" too). Some of the highlights are build-your-own taco kit for $3.95, a single taco meal for $3.50, a small cheese quesadilla meal for $2.95 and a small meat and cheese quesadilla meal for $3.50. (Looks like I'll be eating a lot of kids meals).
Although it might be strange to see soup at Chipotle and some items on the menu we've never seen before, I think in the long run this is a good thing.
What do you think? Will this be reason enough for you to hit up Chipotle more often?
Thursday, April 2, 2009
Chipotle Rolls with Lower Prices
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Probably not. I used to love Chipotle, but with prices up and portions down, I doubt I'll go back until I see significant improvement.
ReplyDeleteis it bad that i share the same views of panera as you? haha
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ReplyDeleteInterested to check it out, but I love Chipotle because of the sheer implicity of the menu, hope it stays that way to an extent
ReplyDelete@Denis - once the menus get into our local restaurants and after a few months it might be worth a try, but I know what you mean I have been disappointed again and again as well.
ReplyDelete@Amanda - I don't think it's bad because our views on Panera are realistic: they're an overpriced "cafe" and they have the whole country fooled.
@Anonymous - Agreed. One of the true beautiful things about Chipotle is their complete simplicity...once they start changing things they could become much more like Moe's.
I think Chipotle stands out in the fast food realm as a company that buys chicken, beef, pork that are naturally raised and "free range" or "free roaming" etc. (At least I still think they do) I wouldn't mind paying a little bit more money for food that is healthier and was treated better.
ReplyDeleteBut yeah I can agree that higher prices do suck