The Oatmeal Experts

Oatmeal.

This is the best they can come up with?

Oatmeal?

Starbucks what are you doing?!

You used to be the innovators. You didn't need to sell food (well except those deliciously fattening sugary baked goods in the glass case). Then someone thought it would be a good idea to make "baked" sandwiches in your stores - suddenly the coffee smell was gone.

You took the sandwiches out.

Now your answer is Oatmeal.

I have two questions.

1. Why do you feel obligated to sell food in the first place?
2. Who are you scared of?

Just a few years ago, no one could touch you. Panera didn't scare you with their design, coffee offerings or menu items. Dunkin couldn't touch you.....sure they had bagels but it still wasn't the same as you. McDonalds? They didn't even used to sell coffee.

Now you seem scared.....your serving Oatmeal. Do you even know what Oatmeal is? It's little dry grains - to make it you add boiling water and stir.

Starbucks, why can't you go back to what you used to stand for? Great beverages, a remarkable experience and a comfortable "third place" to hang out at. What happened to the romance? What happened to the passion? Now you're the Oatmeal experts. You used to be the coffee experts.

What's next? An Eggo Waffle with my coffee?

I can see the ad now: Savor a cup of our rich Pike Place Roast with a freshly toasted Eggo Waffle.

I don't even know who you are anymore.