Save Starbucks! Save Starbucks!

I love you. I hate you.

That's the thing about people. They change their minds a lot. Have you heard those song lyrics, "You don't know what you got till it's gone"? The lyrics are right, we change our mind when we loose something we didn't appreciate we had.

Like Starbucks.

You hate them, yet you love them. Part of you wants to see if they will fail, and the other half of you hopes they keep growing.

It's obvious that many consumer had mixed emotions when they announced earlier this month that they would be closing 600 locations nationwide. Realistically, a Starbucks won't be out of your reach. You will just have to walk an extra block or drive an extra mile.

Consumers have gotten so distraught that "their" Starbucks is closing that they have created a website, SaveOurStarbucks.com. No word yet on whether or not this will change Starbucks decision to not close certain locations, however I can imagine it won't.

To me it doesn't really make a difference if they close locations or not. What matters to me is that Starbucks works on changing the equation. To win me back they have to do one of two things.

1. Lower prices
2. Give me a reason to feel good about spending $5 for one of their creations.