Dear 7-11,
I love your Slurpeess. So does my wife, in fact I put her engagement ring in the bottom of a Slurpee cup.
Every day I go get my wife a Slurpee. We have five different refill cups in a variety of colors and sizes. After our engagement your 7-11 staff gave me an "engagement gift" which was a free refill cup.
If you add it up over the course of the year I spend almost $500 a year completely on Slurpees.
I have some issues though. Your Slurpee machines never work. My wife and I are not mixing and matching type of people, we like one flavor: Coke. Why do your Slurpee machines only
work half the time? I have spent countless minutes wasted walking in to a 7-11 getting in front of the Slurpee machine only to find the Coke emergency light on and one of two things happen:
1. The machine is completely frozen
2. The Coke Slurpee is liquid
When this happens I have to go to another 7-11 and try again. Lucky for you, there are three 7-11's in a 3 mile radius of my house. My solution is simple. If Krispy Kreme can have a neon sign that lets me know when the doughnuts are "hot and ready" why can't you have a sign that lets me know the Slurpees are ready? This means if it's not lit up I can drive by and not waste my time.
Here's the other thing, lately it appears that you think you need to invent awkward and strange Slurpee flavors such as: cappuccino, rock star, and some strange blue color. You have even gone to the extreme of REMOVING the Coke flavor to replace it with a NEW flavor like - banana. Why would anyone want this? We all want Coke.
So now - you have narrowed my Slurpee options down to TWO 7-11s. This means if one 7-11 Slurpee machine is broken I only have one hope of getting a Coke Slurpee and based on your track record it's likely its a lose lose situation.
I demand you for the sake of my wife and future child that you first implement the neon Slurpee sign and second you design Slurpee machines that only serve Coke.
Thank you,
Dan Holm
Tuesday, May 6, 2008
Dear 7-11
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