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Tuesday, April 15, 2008

Splish Splash

It's happened to me on numerous occasions.

There I am driving in my car while trying to drink Starbucks at the exact same time. I try to get my mouth to align with the tiny little itty bitty hole and as I move and my eyes are on the road I break and coffee comes splashing out like a geyser.

I have also just had my Starbucks sitting in a cup holder in my car and I change lanes too quickly and splish splash coffee has been ejected and is now running down the side of the cup.

This led me to conclude that either I am a bad driver, or Starbucks should change their lid. Why can't their lid be like Dunkin with the nice little resealable feature? Oh wait, Starbucks has thought of a better idea.

The Splash Stick


This little plastic stick can now protect you from nasty spills while driving - please remove before drinking.

Being environmentally friendly as they are, Starbucks has recommended that guests hold on to their little splash stick for reuse. I then did some short math and came to the conclusion that for being so concerned about the "environment" Starbucks isn't doing much to help it. With a cup of coffee from Starbucks you receive 4 pieces of trash: cup, sleeve, lid, splash stick. Oh, don't worry it's all recyclable...unless you find a trash can first.

P.S. - This new Starbucks experience feature came straight from the minds at MyStarbucksIdea.com

4 comments:

  1. Splash stick?? Couldn't they think of a more creative (like...coffee-related) name for it?

    ReplyDelete
  2. So the latest post about Starbucks waste got my Green mind going. You have an excellent point.

    According to an online source:
    Starbucks uses 1.5 to 2.3 billion paper coffee cups per year (reporting varies)
    Dunkin uses 990 million per year

    That does not include the lid, sleeve or stir/”splash” prevention stick. So here is a crazy idea… why not bring your own travel mug to Starbucks. This is not a new concept. In fact Starbucks has a Commuter Mug Discount. Customers who use their own mugs receive a $0.10 discount. (http://www.starbucks.com/aboutus/reduction.asp )

    “According to Starbucks’ own ‘Green Team’. If only 50 customers a day in every store were to use reusable mugs, Starbucks would save 150,000 disposable paper cups daily! This equals 1.7 million pounds of paper, 3.7 million pounds of solid waste, and 150,000 trees a year." (The Coming Cup-Tastrophe, Portland Mercury Online, 2003)

    While they offer this program it is not heavily promoted. Why not? If customers used their own mugs it would cut down on Starbucks’ costs. Then maybe they would not have to keep raising their prices.
    - CT

    ReplyDelete
  3. I loooooveeee the stick......

    ReplyDelete
  4. Rob said
    I created a plug call my coffee kisses. they are for sale in the web. they are reusabe and small. next I will come out with a bio plug made out of corn starch.
    www.mycoffeekisses.com

    ReplyDelete

 
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