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Wednesday, April 30, 2008

Dunkin's Identity Crisis

Dunkin Donuts is always more fun when you are with two pregnant women.

What I mean by that is that suddenly - all the rules are allowed to be broken....I can act pregnant too. When we arrived yesterday I was on a mission: go to Dunkin and eat something besides a bagel or munchkins. I have had them a thousand times and we already know they're amazing.

After much contemplation and some help from my side kicks I decided on the sausage, egg and cheese on a croissant. I also ordered: a bagel toasted with cream cheese, a seasame seed bagel toasted with cream cheese, 5 chocolate munchkins, a large tea, medium coffee and small decaf coffee. All for me of course (wink).

The food came out in shifts, first my sandwich, then the bagels, and the munchkins were forgotten. I went back to the counter to ask for them and let's just say the employee gave me a little more than 5 (sweet!).

I was full of anticipation when taking my first bite of this breakfast sandwich as my only experience with Dunkin has revolved around donuts, coffee and bagels. First bite - good. Second bite - good. The croissant was soft, flakey, and not greasy. It complemented the fake egg and sausage very well. Not too chewy but tasted delicate.

It occured to me that after a few bites that I am grossed out by nuked fast food eggs. The shape seems a little too manufactured and the texture is rubbery. This could be why I have become a fanatic for the chicken breakfast alternative.

Don't get me wrong - the sausage egg and cheese was good. However, it weighs in at over 600 calories and for that it is definitely not worth it. The reality is - Dunkin doesn't need to sell these. They have carved out a very competive niche with their superb coffee, outstanding donuts and mouth watering bagels. Are they really selling that many breakfast sandwiches to make a difference?

It just seems to me that a place like Dunkin should stick to what it knows best: coffee, donuts, bagels. Not a wide variety of breakfast hot sandwiches, smoothies, flat breads, and personal pizzas. The key word in their name is: DONUTS. Therefore you should serve: Donuts....I don't even know who you are anymore. You can't be everything to everybody.

Throughout eating my breakfast sandwich I looked at my pregnant compainions' bagels with envy. The good news is that I did manage to sneak a few munchkins so all turned out well in the end.

Overall experience - Good. Do I ever need to eat it again? No.

Please note: This video isn't our best work. There wasn't much to say about the sandwich other than the egg making us uncomfortable. The best part? The steam rising from my amazing coffee. I promise no special effects were used.

video

1 comments:

  1. For about a year, I have waiting for your opinion on these sandwiches....PS I went to Macdonalds and tried the new chicken sandwich to day...which was free. All I have to say is that I was disappointed....it didn't have the taste or the juiciness of chic-fil-a....I was not happy.
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