The Only Cheeseburger You Should Ever Eat

Five Guys = One Amazing Cheeseburger.

Five Guys Famous Burgers and Fries does everything to cheeseburgers that Chipotle does to burittos. They make the food holy.

Five Guys is simple and authentic. There is only two items on the menu: cheeseburgers and fries. You have unlimited toppings and unlike the rest of the burger chains out there they actually grill your burger fresh AFTER you place your order.

Nothing is pre packaged and your burger is put on the hot grill the second after you order. Because of their dedication to preparing the finest burger possible, service can be a little slow at times, but it's worth the wait.

Five Guys is ground breaking because they really don't care about anything aside from the food. The decor of the restaurant is covered with news articles praising there work and aside from some red checkers and peanuts on the floor there isn't much else...and they don't need anything more.

This might be the first restaurant concept that doesn't need to offer a high sensory guest "experience". The question is, does anybody care? For a growing national chain, Five Guys has done little to enhance the touch points of their brand. Your food comes served in a plain boring greasy brown paper bag, but after eating the fries and taking the first bite of your burger you most likely will stop caring about the lack of a true emotional "experience".

Speaking of the fries. There are no waffle fry butts here and Five Guys fries taste better too. Bottom line, at Five Guys you're going to get the best double cheeseburger and fries you have ever had even if it's served in a greasy brown bag.